Social Media – Friend or Foe to our Pilates Businesses and Industry?

Social media has become the key marketing tool for many Pilates teachers. Platforms like Instagram and Facebook can help attract clients, develop brands, and connect instructors worldwide. Social Media can also be used to sensationalize issues, misinform, and damage the Pilates profession. The panel will share their thoughts on how to use social media to build a business, and still be professional. Examples of the type of questions that will be explored are: How do we showcase Pilates as an entire system without reducing it to cool tricks and individual exercises? How do we guide safety and education for the public and newer teachers? How do we avoid sharing “fake news”? How do we elevate the standard and quality of Pilates? This is not a basic how-to guide for using social media, but rather a discussion with panelists who have successfully used social media to build their businesses and unite the Pilates community.

Chair: John Marston, PMA Board Director; Panelists: Rebekah Rotstein, Buff Bones®; Benjamin Degenhardt, 360° Pilates; Tracey Mallett, Booty Barre®; and Delia Buckmaster, Delia Pilates®.